Politico, Google and The Tory Burch Foundation banded together to produce a campaign to celebrate women leaders in business, advocacy and politics and to discuss the particular challenges the next generation of female leaders face. They asked prinkshop to design a graphic for the campaign's rallying slogan, Women Rule. Looking at the slogan in print, our eyes were always caught by the glaring "men" in "women." So we used the RULE to shift the visual emphasis. Now the lines above and below RULE are equal signs .... even better! Use what you've got to make the change you want to see!
Learn more about the campaign