Business Insider on the prinkshop x J.Crew 'I am a feminist too' collaboration


People are mad at this J.Crew shirt.J.Crew/Instagram

  • J.Crew is selling a shirt for boys that says "I am a feminist too."
  • Some people are mad that J.Crew is apparently supporting feminist ideology.
  • Others are mad the brand is making a shirt that ascribes a social ideology to children.

­­J.Crew's new politically minded "I am a feminist too" shirt for boys is drawing the ire of right-wing fans of the brand.

The fashion brand promoted the shirt on its Instagram account over the weekend, and was flooded with comments criticizing the brand for apparently promoting the political ideology of equality between the sexes.

The shirt was made in collaboration with prinkshop, an apparel brand that advocates for political causes. The company has identified with the left, and was founded to create apparel for Barack Obama's 2008 presidential campaign.

Regardless of whether J.Crew's Instagram followers were aware of prinkshop's origins, many didn't appreciate the shirt. Some said they would stop buying from J.Crew and would opt for other brands instead.

"You've so lost me as a customer!" wrote @nvk6136. "I've shopped you all for all my casual clothing since 2000. This poor kid doesn't even know what he's representing! You all just had to get political! Well let me tell you what, bye bye good paying customers. I'll be taken my my business to Ralph Lauren!"

Others were more upset that the brand would assign political ideologies to children.

"You caved to the leftist virtue signaling by indoctrinating little kids," @patdmom wrote. "Shame on you for politicizing little boys into what their MOMS want them to be. Kids should be kids not political grandstanding tokens. You're gonna lose $$$$ but you did it to yourself!."

Y'all... don't make your children pawns in your political game. It ain't cute. I work in politics and my almost 5 yr old doesn't even know what I do or who the president is. All she knows is that I talk to her "uncle @benshapiro." …

6:41 PM - May 30, 2018

 —Dharamveer Bagga (@DharamveerLB) May 30, 2018

And some people had rather confused ideas about what feminism means.

"Are you going to teach a little boy that he can give birth?" @paulriggall wrote. "What this does is instill in boys that they are inherently misogynistic and they need to be taught otherwise. It is insanity and it is cruel."

The shirt runs for $29.50, but there's a 20% sale right now. J.Crew says it's donating 10% of the retail price for every shirt sold to Girl Up, a United Nations organization that supports girls in developing countries.

Article by Jacob Shamsian

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