prinkshop x Saucony in Good morning America
New Saucony x prinkshop collaboration supports women running for office
By Zoe Moore
Who runs the world? Girls!
Footwear maker Saucony has teamed up with social enterprise brand prinkshop for a collaboration all about empowering women.
The "Women Running" collection from Saucony x prinkshop encourages equal representation in politics and sport.
The full collection consists of a T-shirt, hat, tote and two styles of shoes available in men's and women's sizes.
Items in the collection range from $25 to $110 and a portion of the proceeds from the collection will support the nonpartisan nonprofit She Should Run, which works to increase the number of women considering a run for public office. In 2020, a record number of women and women of color are running for Congress, according to the Center for American Women and Politics. But women still remain significantly underrepresented.
"Whether running a marathon or running for political office, win or lose, it's all about showing up. With this collaboration, we are taking a stand to further support gender parity and encourage women everywhere to find their personal pathway to leadership," Saucony President Anne Cavassa said in a statement.
The collection will be available starting Sept. 17 at saucony.com and select running specialty retailers worldwide.